Events as a strategic marketing tool

Author(s)

• Gerritsen, Dorothé
• Olderen, Ronald van
• Hover, Moniek

Bibliographic Information

Events as a strategic marketing tool

Dorothé Gerritsen and Ronald van Olderen ; with the cooperation of Moniek Hover ... [et al.]

（CABI tourism texts）

CABI, c2014

Other Title

Het event als strategisch marketinginstrument

Note

Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011

Includes bibliographical references (p. 269-277) and index

Details

• NCID: BB18285987
• ISBN:
  • 9781780642611
• LCCN: 2014000456
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: dut
• Place of Publication: Wallingford
• Pages/Volumes: x, 285 p.
• Size: 25 cm
• Classification:
  • LCC : HD30.28
  • DC23 : 658.8/02
  • DC : 658.8
• Subject Headings:
  • LCSH : Strategic planning
  • LCSH : Marketing
  • LCSH : Special events -- Management
• Parent Bibliography ID:
  • BA88909412