Staying power : six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more)

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Staying power : six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more)

Michael A. Cusumano

(Clarendon lectures in management studies)

Oxford University Press, 2012, c2010

  • : pbk

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Note

Includes bibliographical references (p. 332-351) and index

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