Handbook of research on customer equity in marketing

Author(s)

• Kumar, V.
• Shah, Denish

Bibliographic Information

Handbook of research on customer equity in marketing

edited by V. Kumar, Denish Shah

Edward Elgar, c2015

Note

Includes bibliographical references and index

Details

• NCID: BB18301325
• ISBN:
  • 9781781004975
• LCCN: 2014950754
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: x, 505 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8343
• Subject Headings:
  • LCSH : Customer equity -- Research -- Methodology