Archipelago tourism : policies and practices
著者
書誌事項
Archipelago tourism : policies and practices
（New directions in tourism analysis / series editors, Kevin Meethan, Dimitri Ioannides）
Ashgate, c2015
- : hbk
大学図書館所蔵 全9件
注記
Includes index
内容説明・目次
内容説明
Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.
目次
- Editorial: More than Island Tourism
- Review Essay: Navigating a World of Islands
- I: Mediterranean Sea
- 1: Patterns of Transportation for Tourists and Residents in the Aegean Archipelago, Greece
- 2: The Malta-Gozo-Comino Story
- 3: Tourism Relationships between Sardinia and its Islands
- II: Atlantic Ocean
- 4: Contrived Complementarity
- 5: Cape Verde 2.0
- 6: A Tale of Two Guernseys
- 7: Remote yet Close
- 8: Navigating the Caribbean Archipelago
- 9: The Bahamas
- III: Pacific Ocean
- 10: Competing Islands? The Mamanuca and Yasawa Islands, Fiji
- 11: Travel Dynamics in the Hawaiian Archipelago, USA
- IV: Indian Ocean
- 12: The Potential of Tourist Zones in the Maldives
- 13: Travelling the Mascarenes
- Conclusion: Archipelagic Tourism
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