Winning at innovation : the A-to-F model

著者

• Trias de Bes, Fernando
• Kotler, Philip

書誌事項

Winning at innovation : the A-to-F model

Fernando Trías de Bes & Philip Kotler

Palgrave Macmillan, c2015

• : pbk

注記

Includes index

内容説明・目次

内容説明

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

目次

Introduction Entrepreneurial Barriers To Innovation PART I Overall Picture Of The A-To-F Model Activators Browsers Creators Developers Executors Facilitators The Advantages Of Designing Innovation Processes With The A-To-F Model Annex I - Examples Of Processes Design Using The A-To-F Model Annex II - Detail Of Collaboration Tasks And Examples PART II Planning Innovation Metrics How To Foster a Creative Culture Incentive And Rewards

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB18343427
• ISBN:
  • 9781137479174
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xx, 272 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.514
• 件名:
  • LCSH : Technological innovations -- Management