Winning at innovation : the A-to-F model

Author(s)

• Trias de Bes, Fernando
• Kotler, Philip

Bibliographic Information

Winning at innovation : the A-to-F model

Fernando Trías de Bes & Philip Kotler

Palgrave Macmillan, c2015

• : pbk

Note

Includes index

Details

• NCID: BB18343427
• ISBN:
  • 9781137479174
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xx, 272 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.514
• Subject Headings:
  • LCSH : Technological innovations -- Management