The luxury market in Brazil : market opportunities and potential
著者
書誌事項
The luxury market in Brazil : market opportunities and potential
Palgrave Macmillan, 2014
- タイトル別名
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O mercado do luxo no Brasil : tendências e oportunidades
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注記
Includes bibliographical references (p. 173-175) and index
Translation of: O mercado do luxo no Brasil : tendências e oportunidades
内容説明・目次
内容説明
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
目次
1. The Luxury Universe 2. The Global Luxury Market 3. The Luxury Market in Brazil 4. Who Are the Luxury Consumers in Brazil? 5. Communication, Advertising and Events 6. Distributing Luxury Products and Services in Brazil 7. The Wealthiest and Most Powerful Cities in Brazil 8. Challenges for the Luxury Market in Brazil 9. The Potential of the Brazilian Luxury Market 10. Successful Brazilian Enterprises 11. The Future for Brazil and Its Luxury Market 12. How to Participate in This Market, as an Entrepreneur or an Employee 13. Conclusion
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