Advanced introduction to entrepreneurship
著者
書誌事項
Advanced introduction to entrepreneurship
(Elgar advanced introductions)
Edward Elgar, c2014
- : pbk
- : cased
大学図書館所蔵 全6件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Bob Hisrich is uniquely talented and experienced to offer a book of this nature. His international teaching and business experience, combined with his broad scholarship are a potent source of unique insights and lessons. Students at all levels will benefit from this provocative new book.'
- Thomas N. Duening, El Pomar Chair of Business and Entrepreneurship and Director, Center for Entrepreneurship, University of Colorado at Colorado Springs, US'Governments worldwide recognize that entrepreneurial behavior is essential to economic health and prosperity. Universities have responded with an explosion of entrepreneurship courses. Hisrich answers the demand for education with innovation. He shows how entrepreneurship and innovation connect, and he takes an innovative approach in this book. He introduces the latest in research findings with a storyteller's enthusiasm. This is the rare textbook that readers will have trouble putting down. When they do, they will have skills to be successful in entrepreneurial careers.'
- Frank Hoy, Director of the Collaborative for Entrepreneurship & Innovation at Worcester Polytechnic Institute, US
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
Renowned entrepreneurship scholar Robert D. Hisrich provides insights into the venture creation process, as well as the entrepreneur as a person. He outlines the characteristics, motivations and decision making processes of the entrepreneur in different settings (including businesses, government organizations and non-profits/social enterprises) to provide a comprehensive understanding of the individual who creates a new venture.
Key features include:
- Insights into how creativity and innovation provide a base for developing an idea
- A history of the development of entrepreneurship and the changing nature of the entrepreneur
- A focus on important aspects of a business plan
- Unique perspectives from corporate executives, entrepreneurs and small business managers
- Ideas on building a lasting company and/or ending the venture.
Offering a concise, accessible and timely introduction to entrepreneurship, this thoughtful book will prove a valuable supplement to advanced students as well as practitioners of entrepreneurship and anyone interested in the field.
Contents:
Entrepreneurship - A Historical Perspective
2. The Entrepreneur and Entrepreneurial Decision Making
3. Corporate, Government and Social Entrepreneurship
4. Creativity and Innovation
5. Identifying Opportunity
6. Creating and Protecting the Business Idea
7. The Business Plan
8. The Marketing Plan
9. The Financial Plan
10. The Organizational Plan
11. Obtaining Capital and other Resources
12. Launching the Venture
13. Growing the Venture
14. Building a Lasting Company and Ending the Venture
Index
目次
Contents: Entrepreneurship - A Historical Perspective 2. The Entrepreneur and Entrepreneurial Decision Making 3. Corporate, Government and Social Entrepreneurship 4. Creativity and Innovation 5. Identifying Opportunity 6. Creating and Protecting the Business Idea 7. The Business Plan 8. The Marketing Plan 9. The Financial Plan 10. The Organizational Plan 11. Obtaining Capital and other Resources 12. Launching the Venture 13. Growing the Venture 14. Building a Lasting Company and Ending the Venture Index
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