Consumer behavior : buying, having, and being

Author(s)

• Solomon, Michael R.

Bibliographic Information

Consumer behavior : buying, having, and being

Michael R. Solomon

Pearson, c2015

11th ed., student value ed

Note

Includes bibliographical references and index

Details

• NCID: BB18409161
• ISBN:
  • 9780133451153
• LCCN: 2013038389
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxii, 582 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.8342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Market surveys