Foundations of sport management
著者
書誌事項
Foundations of sport management
（Sport management library）
Fit Publishing, c2015
3rd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
With an updated and expanded look at the skills and knowledge needed to succeed in the sport industry, this 3rd Edition maintains its previous editions' stance as one of the most widely adopted sport management foundational texts on the market. Editors Andy Gillentine and R Brian Crow, along with a team of leading authors, aim to provide readers with a dynamic and comprehensive overview of the core concepts and current trends of the industry. Their years of experience as elite academicians and practitioners make this volume a cutting-edge resource for undergraduates considering or pursuing careers in sport management. Topics covered in this edition include economics and finance, marketing, sponsorship and sales, facility and event management, media relations, governance, and ethics.
目次
- Introduction to the Sport Industry
- Why Sport Management Matters
- Communication & Media Relations in Sport
- Management & Leadership in the Sport Industry
- An Introduction to Sport Economics
- Sport Finance
- Sport Marketing
- Sponsorship & Sales in the Sport Industry
- Sport Facility Management
- Event Management
- Sport Industry & the Law
- Sport Governance
- Ethics in the Sport Industry
- Global Sport Industry
- Sport Management Internships.
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