The fundamentals of creative advertising

Author(s)

• Burtenshaw, Ken
• Mahon, Nik
• Barfoot, Caroline

Bibliographic Information

The fundamentals of creative advertising

Ken Burtenshaw, Nik Mahon, Caroline Barfoot

（AVA academia）（AVA fundamentals series）

AVA Publishing SA, c2011

2nd ed

• : pbk

Note

"An AVA book"--Front page of t.p.

Includes bibliographical references and index

Details

• NCID: BB18454654
• ISBN:
  • 9782940411566
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lausanne, Switzerland
• Pages/Volumes: 183 p.
• Size: 23 cm
• Classification:
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising campaigns
  • LCSH : Commercial art
• Parent Bibliography ID:
  • BA8177452X
  • BB18454563