Vertical cooperative advertising in supply chain management : a game-theoretic analysis
著者
書誌事項
Vertical cooperative advertising in supply chain management : a game-theoretic analysis
（Contributions to management science）
Springer, c2015
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注記
Originally presented as the author's thesis (doctoral) -- TU Dresden, 2014
Originally entitled "Game-theoretic analysis of vertical cooperative advertising in supply chain management"
Includes bibliographical references (p. 141-149)
