Brand mascots : and other marketing animals

Author(s)

• Brown, Stephen
• Ponsonby-McCabe, Sharon

Bibliographic Information

Brand mascots : and other marketing animals

edited by Stephen Brown and Sharon Ponsonby-McCabe

Routledge, 2014

Note

Includes bibliographical references and index

Details

• NCID: BB18577268
• ISBN:
  • 9780415826761
• LCCN: 2014000430
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xx, 299 p.
• Size: 24 cm
• Classification:
  • LCC : HF6146.A27
  • DC23 : 659.1/13
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising characters
  • LCSH : Marketing
  • LCSH : Advertising campaigns