Green advertising and the reluctant consumer

Author(s)

• Sheehan, Kim Bartel
• Atkinson, Lucy

Bibliographic Information

Green advertising and the reluctant consumer

edited by Kim Sheehan and Lucy Atkinson

Routledge, 2015

Note

Includes bibliographical references and index

Details

• NCID: BB18585415
• ISBN:
  • 9781138016545
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: x, 135 p.
• Size: 29 cm
• Classification:
  • DC23 : 659.1
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising -- Green products
  • LCSH : Green marketing
  • LCSH : Consumer behavior