Consumer behaviour : a practical guide
著者
書誌事項
Consumer behaviour : a practical guide
（Routledge library editions, . Consumer behaviour ; v. 3）
Routledge, 2015
- : set
- : hbk
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Reprint. Originally published: London : Croom Helm, 1980
内容説明・目次
- 巻冊次
-
: set ISBN 9781138792760
内容説明
Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.
目次
1. Consumer Behaviour and Economic Growth in the Modern Economy 2. The Consumer Interest 3. Consumer Behaviour 4. Consumer Education 5. Consumer Profiles 6. Capitalism and the Consumer
- 巻冊次
-
: hbk ISBN 9781138832367
内容説明
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
目次
Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application
「Nielsen BookData」 より