The consumer interest : dimensions and policy implications

書誌事項

The consumer interest : dimensions and policy implications

J.D. Forbes

(Routledge library editions, . Consumer behaviour ; v. 2)

Routledge, 2015

  • : set
  • : hbk

この図書・雑誌をさがす
注記

Reprint. Originally published: London : Croom Helm, 1987

内容説明・目次
巻冊次

: set ISBN 9781138792760

内容説明

Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.

目次

1. Consumer Behaviour and Economic Growth in the Modern Economy 2. The Consumer Interest 3. Consumer Behaviour 4. Consumer Education 5. Consumer Profiles 6. Capitalism and the Consumer
巻冊次

: hbk ISBN 9781138838192

内容説明

This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.

目次

1. Defining the Consumer Interest 2. Consumerism and Consumerists 3. Business and Consumerism 4. Exchange and the Consumer Interest 5. Industrial Organization 6. Consumers and the Law 7. Consumers and the Political Process 8. A Consumer Policy Framework 9. Perspectives and Prospects.

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詳細情報
  • NII書誌ID(NCID)
    BB18659260
  • ISBN
    • 9781138792760
    • 9781138838192
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Abingdon
  • ページ数/冊数
    341 p.
  • 大きさ
    23 cm
  • 分類
  • 親書誌ID
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