The consumer interest : dimensions and policy implications
著者
書誌事項
The consumer interest : dimensions and policy implications
（Routledge library editions, . Consumer behaviour ; v. 2）
Routledge, 2015
- : set
- : hbk
大学図書館所蔵 全1件
注記
Reprint. Originally published: London : Croom Helm, 1987
内容説明・目次
- 巻冊次
-
: set ISBN 9781138792760
内容説明
Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.
目次
1. Consumer Behaviour and Economic Growth in the Modern Economy 2. The Consumer Interest 3. Consumer Behaviour 4. Consumer Education 5. Consumer Profiles 6. Capitalism and the Consumer
- 巻冊次
-
: hbk ISBN 9781138838192
内容説明
This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.
目次
1. Defining the Consumer Interest 2. Consumerism and Consumerists 3. Business and Consumerism 4. Exchange and the Consumer Interest 5. Industrial Organization 6. Consumers and the Law 7. Consumers and the Political Process 8. A Consumer Policy Framework 9. Perspectives and Prospects.
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