The consumer interest : dimensions and policy implications
Author(s)
Bibliographic Information
The consumer interest : dimensions and policy implications
（Routledge library editions, . Consumer behaviour ; v. 2）
Routledge, 2015
- : set
- : hbk
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Note
Reprint. Originally published: London : Croom Helm, 1987
Description and Table of Contents
- Volume
-
: set ISBN 9781138792760
Description
Blending elements from psychology, sociology, social anthropology, marketing and economics, the volumes in this set, originally published between 1936 and 1992, discuss the decision-making processes of buyers, both individually and in groups and how other factors such emotions affect buying behaviour. Many of the volumes also examine how consumer behaviour impacts on commercial marketing strategies.
Table of Contents
1. Consumer Behaviour and Economic Growth in the Modern Economy 2. The Consumer Interest 3. Consumer Behaviour 4. Consumer Education 5. Consumer Profiles 6. Capitalism and the Consumer
- Volume
-
: hbk ISBN 9781138838192
Description
This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.
Table of Contents
1. Defining the Consumer Interest 2. Consumerism and Consumerists 3. Business and Consumerism 4. Exchange and the Consumer Interest 5. Industrial Organization 6. Consumers and the Law 7. Consumers and the Political Process 8. A Consumer Policy Framework 9. Perspectives and Prospects.
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