A concise guide to market research : the process, data, and methods using IBM SPSS statistics

Author(s)

• Sarstedt, Marko
• Mooi, Erik

Bibliographic Information

A concise guide to market research : the process, data, and methods using IBM SPSS statistics

Marko Sarstedt, Erik Mooi

（Springer texts in business and economics）

Springer, c2014

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BB18659624
• ISBN:
  • 9783642539640
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Heidelberg
• Pages/Volumes: xxii, 347 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.83015195
  • DC : 658.83
• Subject Headings:
  • LCSH : Marketing research -- Statistical methods
  • LCSH : Marketing research -- Statistical methods -- Data processing
• Parent Bibliography ID:
  • BB0651166X