Research methods

Author(s)

• Sheth, Jagdish N.
• Krishnan, Balaji C.
• Lehmann, Donald R.
• Iacobucci, Dawn
• Rao, Vithala R.

Bibliographic Information

Research methods

volume editor, Balaji C. Krishnan ; contributors, Donald R. Lehmann, Dawn Iacobucci, Vithala R. Rao

（Legends in marketing, . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 9）

Sage, 2015

• : hb

Note

Includes bibliographical references

Details

• NCID: BB18697678
• ISBN:
  • 9789351500704
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxi, 210 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Sheth, Jagdish N
  • LCSH : Marketing
• Parent Bibliography ID:
  • BB02660500