Social media marketing all-in-one for dummies
著者
書誌事項
Social media marketing all-in-one for dummies
（--For dummies）
John Wiley, c2013
2nd ed
- : pbk
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注記
Includes index
内容説明・目次
内容説明
Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.
* A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions * Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more * Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success * The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.
目次
- Introduction 1 Book I: The Social Media Mix 9 Chapter 1: Making the Business Case for Social Media 11 Chapter 2: Tallying the Bottom Line 37 Chapter 3: Plotting Your Social Media Marketing Strategy 59 Chapter 4: Managing Your Cybersocial Campaign 83 Book II: Cybersocial Tools 107 Chapter 1: Discovering Helpful Tech Tools 109 Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143 Chapter 3: Using Social Bookmarks, News, and Share Buttons 197 Book III: Blogs, Podcasts, and Video 221 Chapter 1: Growing Your Brand 223 Chapter 2: Building Your Blog 239 Chapter 3: Using Podcasts or Video in Your Content 259 Chapter 4: Sharing Images 273 Book IV: Twitter 281 Chapter 1: Using Twitter as a Marketing Tool 283 Chapter 2: Using Twitter as a Networking Tool 295 Chapter 3: Finding the Right Twitter Tools 309 Chapter 4: Supplementing Online Marketing Tools with Twitter 317 Chapter 5: Hosting Twitter Chats 325 Book V: Facebook 335 Chapter 1: Using Facebook as a Marketing Tool 337 Chapter 2: Creating and Sharing Content on Facebook 353 Chapter 3: Gaining Insights about Your Facebook Community 377 Chapter 4: Finding the Facebook Sweet Spot 383 Book VI: Google+ 389 Chapter 1: Leaping into Google+ 391 Chapter 2: Socializing in Circles 409 Chapter 3: Building Community through Pluses, Shares, and Comments 419 Chapter 4: Hanging with Your Google+ Community 433 Book VII: Pinterest 445 Chapter 1: Pinning Down Pinterest 447 Chapter 2: Marketing with Pinterest 477 Chapter 3: Driving Sales with Pinterest 495 Book VIII: Other Social Media Marketing Sites 503 Chapter 1: Weighing the Business Benefits of Minor Social Sites 505 Chapter 2: Linking Up for B2B Success 517 Chapter 3: Maximizing Stratified Social Communities 537 Chapter 4: Geomarketing Services 557 Chapter 5: Attracting Customers with Daily Deal Coupons 573 Chapter 6: Social Gaming 589 Chapter 7: Making Social Media Mobile 597 Chapter 8: Multiplying Your Impact 615 Book IX: Measuring Results
- Building on Success 647 Chapter 1: Delving into Data 649 Chapter 2: Analyzing Content-Sharing Metrics 669 Chapter 3: Analyzing Twitter Metrics 681 Chapter 4: Analyzing Facebook Metrics 687 Chapter 5: Measuring Minor Social Media 695 Chapter 6: Comparing Metrics from Different Marketing Techniques 707 Chapter 7: Making Decisions by the Numbers 727 Index 741
「Nielsen BookData」 より
