Consumer behavior : buying, having, and being
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Bibliographic Information
Consumer behavior : buying, having, and being
Pearson, c2015
11th ed
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Includes indexes
Description and Table of Contents
Description
&>For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
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Table of Contents
Section 1
Foundations of Consumer Behavior 3
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 4
Chapter 2 Decision Making and Consumer Behavior 36
Chapter 3 Cultural Influences on Consumer Decision Making 78
Chapter 4 Consumer and Social Well-Being 130
Section 2
Internal Influences on Consumer Behavior 171
Chapter 5 Perception 172
Chapter 6 Learning and Memory 206
Chapter 7 The Self 248
Chapter 8 Attitudes and Persuasion 300
Section 3
External Influences on Consumer Behavior 349
Chapter 9 Group and Situational Effects on Consumer Behavior 350
Chapter 10 Consumer Identity I: Sex Roles and Subcultures 404
Chapter 11 Consumer Identity II: Social Class and Lifestyles 454
Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion 500
by "Nielsen BookData"
