The development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
著者
書誌事項
The development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
（Studies for the Society for the Social History of Medicine, no. 22）
Pickering & Chatto, 2015
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注記
"This book originates in the French-German research project on the history of pharmaceutical marketing, 'From advertisement to marketing: pharmaceutical enterprises, patients, physicians and the construction of drug markets' (GEPHAMA)."--Acknowledgements
Includes bibliographical references and index
内容説明・目次
内容説明
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
目次
List of Contributors, List of Figures and Tables, Acknowledgements, Introduction - Jean-Paul Gaudilliere and Ulrike Thomas, Part I: Marketing Research and Innovation, Part II: Marketing Tools and Visual Practices, Part III: In-House Biomedical Research and Marketing, Notes, Index
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