The development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry

Author(s)

• Gaudillière, Jean-Paul
• Thoms, Ulrike

Bibliographic Information

The development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry

edited by Jean-Paul Gaudillière and Ulrike Thoms

（Studies for the Society for the Social History of Medicine, no. 22）

Pickering & Chatto, 2015

Note

"This book originates in the French-German research project on the history of pharmaceutical marketing, 'From advertisement to marketing: pharmaceutical enterprises, patients, physicians and the construction of drug markets' (GEPHAMA)."--Acknowledgements

Includes bibliographical references and index

Details

• NCID: BB18744392
• ISBN:
  • 9781848935594
• LCCN: 2014451945
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xv, 267 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing -- History -- 20th century
  • MESH : Drug Industry -- history
• Parent Bibliography ID:
  • BB04367165