The development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
著者
書誌事項
The development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
（Studies for the Society for the Social History of Medicine, no. 22）
Pickering & Chatto, 2015
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注記
"This book originates in the French-German research project on the history of pharmaceutical marketing, 'From advertisement to marketing: pharmaceutical enterprises, patients, physicians and the construction of drug markets' (GEPHAMA)."--Acknowledgements
Includes bibliographical references and index
