Entrepreneurial icebreakers : insights and case studies from internationally successful Central and Eastern European entrepreneurs
著者
書誌事項
Entrepreneurial icebreakers : insights and case studies from internationally successful Central and Eastern European entrepreneurs
Palgrave Macmillan, 2015
大学図書館所蔵 件 / 全4件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 398-399) and index
内容説明・目次
内容説明
This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies - ready to use in entrepreneurship and strategy courses - that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.
目次
Introduction PART I: CONQUERING INTERNATIONAL MARKETS FROM TRANSITION ECONOMIES: INSIGHTS AND REFLECTIONS 1. Entrepreneurship in Transition Economies 2. Overcoming Start-Up Challenges in Transition Economies 3. Overcoming a Negative Country-of-Origin Effect 4. Growth Strategies and Internationalization Patterns 5. From Lag Markets to Lead Markets PART II: CASE STUDIES OF INTERNATIONALLY SUCCESSFUL CEE COMPANIES CASE 1: ACE Enterprise: 'Drawing' out the Future CASE 2: Atlantic Grupa: Preparing For Leading in The New Europe CASE 3: Avangate: Preparing the Trans-Atlantic Jump CASE 4: Big Filter: Russian Filters in the International Market CASE 5: Fx3x: Star Performance without a Star Attitude CASE 6: Graphisoft: The Architecture of International Growth CASE 7: Estonia's Laser Diagnostic Instruments (LDI) AS: Beaming Towards Growth CASE 8: LINET: To Be an Object of Desire, Not of Choice CASE 9: The Masterplast Story: Constructing an Entrepreneurial Success Story CASE 10: Modesat Communications OUE: Riding a Big Wave with a Small Boat CASE 11: Pipistrel: The Freedom of Flight CASE 12: PKF Betar Company: 'Meters' Away From Further Growth CASE 13: Russian Cosmetics*: 'Healing' Skin Care Products in Russia CASE 14: Selena Group: Internationalizing Through Multilocality CASE 15: SOLARIS Bus and Coach: A Bus Tour to Global Markets Appendix 1: The Research Project Appendix 2: Growth in Real GDP in Central and Eastern Europe, the Baltic States and the CIS Appendix 3: Profiles: Firms and Entrepreneurs
「Nielsen BookData」 より