Health communication : a media and cultural studies approach
Author(s)
Bibliographic Information
Health communication : a media and cultural studies approach
Palgrave, 2015
- : [pbk.]
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.
Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media:
- How are communities using media to communicate about health and advocate for social change?
- What are the challenges and opportunities involved with using the media for health communication?
- How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication?
This indispensable guide to health communication provides readers with detailed and practical insights into the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion.
Table of Contents
Introduction
PART I: UNDERSTANDING MEDIA AND CULTURE IN HEALTH COMMUNICATION
1. Media, Culture and Communication in Health Promotion
2. Understanding the Media
3. Culture and Health Communication
4. Working with Media
PART II: COMMUNICATING FOR HEALTH AND SOCIAL CHANGE
5. Social Marketing: Persuasive Communication
6. Participatory Communication for Health: Working with Communities
7. Community Media and Online Communities: Media-making
8. Entertainment Education: Storytelling and Popular Culture
9. Health Activism: Community Action for Change
10. Advocacy for Healthy Public Policy.
by "Nielsen BookData"