Customer co-design : a study in the mass customization industry
Author(s)
Bibliographic Information
Customer co-design : a study in the mass customization industry
（Markt- und Unternehmensentwicklung = Markets and organisations / edited by A. Picot ... [et al.]）（Research）
Springer Gabler, c2015
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Note
Thesis (Doctoral)--HHL Leipzig Graduate School of Management, 2014
Bibliography: p. 186-202
Description and Table of Contents
Description
Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.
Table of Contents
Customers' Perceived Value in Co-Design & Mass Customization.- Challenges of Customer Co-Design.- Online Customer Co-Design.- Customer Co-Design & Live Help.
by "Nielsen BookData"