Principles of marketing

Author(s)

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong

Pearson, c2016

16th ed., Global ed

Available at  / 11 libraries

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Note

Includes bibliographical references and indexes

Details

  • NCID
    BB18885951
  • ISBN
    • 9781292092485
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston, [Mass.] ; Tokyo
  • Pages/Volumes
    731 p.
  • Size
    28 cm
  • Classification
  • Subject Headings
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