Marketing strategy and management

Author(s)

• Baker, Michael John

Bibliographic Information

Marketing strategy and management

Michael J. Baker

Palgrave, 2014

5th ed

• : pbk

Other Title

Marketing strategy & management

Note

"Macmillan education"

Includes bibliographical references and index

Details

• NCID: BB18898192
• ISBN:
  • 9781137025821
• LCCN: 2014029675
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 545 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing
  • FREE : BUSINESS & ECONOMICS / Marketing / General. bisacsh