Strategic international management : text and cases

書誌事項

Strategic international management : text and cases

Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

(Lehrbuch)

Springer Gabler, c2015

3rd ed

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内容説明・目次

内容説明

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated.

目次

Introduction to Strategic International Management.- The External Environment.- International Coordination.- Foreign Operation Modes.- Selected Value Chain Activities.- Selected International Business Functions.

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  • Lehrbuch

    VS, Verlag für Sozialwissenschften

詳細情報

  • NII書誌ID(NCID)
    BB1890776X
  • ISBN
    • 9783658078836
  • 出版国コード
    gw
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Wiesbaden
  • ページ数/冊数
    ix, 565 p.
  • 大きさ
    24 cm
  • 親書誌ID
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