International business : environments and operations
著者
書誌事項
International business : environments and operations
Pearson, c2015
15th ed
- タイトル別名
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IB : international business : environments & operations
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
KEY BENEFIT: International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.
KEY TOPICS: Globalization and International Business; The Cultural Environments Facing Business; The Political and Legal Environments Facing Business; The Economic Environments Facing Businesses; Globalization and Society; International Trade and Factor-Mobility Theory; Governmental Influence on Trade; Cross-National Cooperation and Agreements; Global Foreign-Exchange Markets; The Determination of Exchange Rates; Global Capital Markets; Globalization and Society; The Strategy of International Business; Country Evaluation and Selection; Export and Import Strategies; Direct Investment and Collaborative Strategies; The Organization of International Business; Marketing Globally; Global Manufacturing and Supply Chain Management; International Accounting and Finance Issues; International Human Resource Management
MARKET: For any professional conducting business internationally.
目次
Preface
About the Authors
I. Background for International Business
1. Globalization and International Business
An Atlas
II. Comparative Environmental Frameworks
2. The Cultural Environments Facing Business
3. The Political and Legal Environments Facing Business
4. The Economic Environments Facing Businesses
III. Theories and Institutions: Trade and Investment
5. International Trade and Factor-Mobility Theory
6. Governmental Influence on Trade
7. Cross-National Cooperation and Agreements
IV. World Financial Environment
8. Global Foreign-Exchange Markets
9. The Determination of Exchange Rates
10. Global Capital Markets
V. Global Strategy, Structure, and Implementation
11. Globalization and Society
12. The Strategy of International Business
13. Country Evaluation and Selection
14. Export and Import
15. Direct Investment and Collaborative Strategies
16. The Organization of International Business
VI. Managing International Operations
17. Marketing Globally
18. Global Manufacturing and Supply-Chain Management
19. International Accounting and Finance Issues
20. International Human Resource Management
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