Managerial economics
著者
書誌事項
Managerial economics
Wiley, c2015
8th ed
- : pbk
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注記
Includes index
内容説明・目次
内容説明
Samuelson & Marks' Managerial Economics, 8th Edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives. This text illustrates the central decision problems managers face and provide the economic analysis they need to guide these decisions.
目次
Chapter 1 Introduction to Economic Decision Making
Section I: Decisions within Firms
Chapter 2 Optimal Decisions Using Marginal Analysis
Chapter 3 Demand Analysis and Optimal Pricing
Chapter 4 Estimating and Forecasting Demand
Chapter 5 Production
Chapter 6 Cost Analysis
Section II: Competing within Markets
Chapter 7 Perfect Competition
Chapter 8 Monopoly
Chapter 9 Oligopoly
Chapter 10 Game Theory and Competitive Strategy
Chapter 11 Regulation, Public Goods, and Benefit-Cost Analysis
Section III: Decision-Making Applications
Chapter 12 Decision Making under Uncertainty
Chapter 13 The Value of Information
Chapter 14 Asymmetric Information and Organizational Design
Chapter 15 Bargaining and Negotiation
Chapter 16 Linear Programming
Chapter 17 Auctions and Competitive Bidding (available online)
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