Political marketing : theory and concepts

Author(s)

• Ormrod, Robert
• Henneberg, Stephan C. M.
• O'Shaughnessy, Nicholas J.

Bibliographic Information

Political marketing : theory and concepts

Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy

（Advanced marketing series）

Sage, 2013

Note

Includes bibliographical references and index

Details

• NCID: BB18982131
• ISBN:
  • 9780857025807
• LCCN: 2012950033
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles, Calif.
• Pages/Volumes: x, 209 p.
• Size: 25 cm
• Classification:
  • LCC : JF2112.C3
  • DC23 : 324.7
• Subject Headings:
  • LCSH : Campaign management
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA81485985