Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Author(s)
Bibliographic Information
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
(Developments in marketing science : proceedings of the Academy of Marketing Science)
Springer, c2015
- : hbk
Note
"Reprint from original edition. Developments in marketing science, vol. XII edited by Jon M. Hawes and John Thanopoulos. copyright Academy of Marketing Science 1989"--T.p. verso
Includes author index

