Air transportation : a management perspective

著者

書誌事項

Air transportation : a management perspective

John G. Wensveen

Ashgate, c2015

8th ed

  • : pbk
  • : hbk

大学図書館所蔵 件 / 全8件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to really think about the decisions a manager implements. Written in an easy-to-read, easy-to-understand style, the Eighth Edition modernizes the text focusing on newly emerging management trends, innovative technology, and an increased emphasis on global changes in the industry that will change the future of aviation. New and updated material has been added throughout the text including mini case examples and supplemental presentation materials for each chapter. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.

目次

  • Part 1 An Introduction to Air Transportation
  • Chapter 1 The Airline Industry
  • Chapter 2 Aviation
  • Chapter 3 Historical Perspective
  • Chapter 4 Air Transportation
  • Chapter 5 The General Aviation Industry
  • Part 2 Structure and Economics of the Airlines
  • Chapter 6 The Airline Industry
  • Chapter 7 Economic Characteristics of the Airlines
  • Part 3 Managerial Aspects of Airlines
  • Chapter 8 Airline Management and Organization
  • Chapter 9 Forecasting Methods
  • Chapter 10 Airline Passenger Marketing
  • Chapter 11 # Airlines in Social Media, DrBenediktBadanik
  • Chapter 12 Airline Pricing, Demand, and Output Determination
  • Chapter 13 Air Cargo, DrRicoMerkert
  • Chapter 14 Principles of Airline Scheduling
  • Chapter 15 Fleet Planning
  • Chapter 16 Airline Labor Relations
  • Chapter 17 Airline Financing
  • Part 4 The International Scene
  • Chapter 18 International Aviation, DrXiaowenFu

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