The art of choosing
Author(s)
Bibliographic Information
The art of choosing
Abacus, 2011
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Note
Includes bibliographical references (p. [307]-323) and index
First published in 2010 by Little, Brown
First published in the United States of America in 2010 by Twelve
Description and Table of Contents
Description
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?
Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead.
'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT
by "Nielsen BookData"