Sales management : analysis and decision making
著者
書誌事項
Sales management : analysis and decision making
Routledge, 2015
9th ed
- : pbk
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注記
Includes bibliographical references (p. 355-368) and index
内容説明・目次
内容説明
The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.
Key changes in this edition include:
Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices
An expanded discussion on trust building and trust-based selling as foundations for effective sales management
All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter
New or updated comments from sales managers in "Sales Management in the 21st Century" boxes
An online instructor's manual with test questions and PowerPoints is available to adopters.
目次
Preface 1. Changing World of Sales Management Part I: Describing the Personal Selling Function 2. Overview of Personal Selling Part II: Defining the Strategic Role of the Sales Function 3. Organizational Strategies and the Sales Function 4. Sales Organization Structure and Salesforce Deployment Appendix 4. Developing Forecasts Part III: Developing the Salesforce 5. Acquiring Sales Talent: Recruitment and Selection 6. Continual Development of the Salesforce: Sales Training Part IV: Directing the Salesforce 7. Sales Leadership, Management, and Supervision 8. Motivation and Reward System Management Part V: Determining Salesforce Effectiveness and Performance 9. Evaluating the Effectiveness of the Organization 10. Evaluating the Performance of Salespeople
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