Analyzing music in advertising : television commercials and consumer choice

著者

• Graakjær, Nicolai Jørgensgaard

書誌事項

Analyzing music in advertising : television commercials and consumer choice

Nicolai Jørgensgaard Graakjær

（Routledge interpretive marketing research series, 20）

Routledge, 2015

• : hbk

注記

Includes bibliographical references (p. [147]-164) and index

詳細情報

• NII書誌ID(NCID): BB19129477
• ISBN:
  • 9781138781085
• LCCN: 2014030440
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 172 p.
• 大きさ: 24 cm
• 分類:
  • LCC : ML3790
  • DC23 : 781.5/4
• 件名:
  • LCSH : Music in advertising
  • LCSH : Television advertising
  • LCSH : Television and music
• 親書誌ID:
  • BA39688044