Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions

Author(s)

Bibliographic Information

Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions

Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth editors

Springer, c2015

  • : hbk

Available at  / 12 libraries

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Note

Includes bibliographical references

Details

  • NCID
    BB19142329
  • ISBN
    • 9783319124230
  • LCCN
    2014956196
  • Country Code
    sz
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cham
  • Pages/Volumes
    xii, 248 p.
  • Size
    25 cm
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