Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions
Author(s)
Bibliographic Information
Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions
Springer, c2015
- : hbk
Available at 11 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references
Description and Table of Contents
Description
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
Table of Contents
The Need to Rethink Place Branding.- Rethinking the Place Branding Construct.- Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing.- Rethinking Sense of Place: Sense of One and Sense of Many.- Rethinking Place Identities.- Rethinking Virtual and Online Place Branding.- Rethinking Strategic Place Branding in the Digital Age.- Rethinking Place Branding from a Practice Perspective: Working with Stakeholders.- Rethinking the Roles of Culture in Place Branding.- Rethinking Place Branding and Place Making Through Creative and Cultural Quarters.- Rethinking Place Brand Communication: From Product-Oriented Monologue to Consumer-Engaging Dialogue.- Rethinking the Visual Communication of the Place Brand: A Contemporary Role for Chorography?.- Rethinking Place Branding and the "Other" Senses.- Rethinking the Measurement of Place Brands.- Rethinking Brand Equity: Possibilities and Challenges of Application to Places.- Sketching Futures for Place Branding.
by "Nielsen BookData"