Public relations case studies from around the world
著者
書誌事項
Public relations case studies from around the world
Peter Lang Pub., c2014
- : paperback
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. As edited by a public relations educator recognized as Educator of the Year and two former chairs of the Global Alliance for Public Relations and Communication Management, these chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. They include "best practices" of multinational corporations, non-governmental organizations and governmental agencies in Poland, Iran, South Africa, Japan, New Zealand, Costa Rica, Malaysia, the United Arab Emirates, Slovenia, and Finland. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.
目次
Contents: Don Stacks/Donald K. Wright/Shannon A. Bowen: IBM's Smarter Planet Initiative: Building a More Intelligent World - Bill Proud/Robina Xavier: Movember: Growing Moustaches for a Global Focus on Men's Health - Valentina Martino/Alessandro Lovari: Enel's 50 years of Energy, Millions of Moments - Chun-Ju Flora Hung-Baesecke: Starbucks' Global Month of Service - Finn Frandsen/Winni Johansen: Coop Denmark and Africa: Development Through Trade - Barbara Desanto: Costa Rica Develops an Ecotourism Paradise - Katerina Tsetsura: The "Free Silva" Justice Campaign: Convincing Iran Through Advocacy - Vilma Luoma-Aho, Laura Kolbe: Creating a National Brand for Finland: "Consider It Solved!" - Hongmei Shen: Dynam Goes Public: Financial Relations Success for Pachinko Gaming - Alan R. Freitag/Jacek Trebecki/Katarzyna Konieckiewicz: The Poznan "Fan Zone": Building Identity for a City and a Nation Through Sport - Andre Manning/Betteke Van Ruler: Measurement That Matters: Systematic Assessment at Philips - Gaelle Picherit-Duthler/Inka Stever: Through Social Eyez: Measuring Etisalat's Social Media in the Middle East - Melanie Palmer/Margalit Toledano: Kiwis and a National Economy in Crisis: The New Zealand Kiwifruit Industry Responds - Koichi Yamamura: Yamato Employees Lead Response to Earthquake Relief Efforts - Kiranjit Kaur: Addressing Ethnic Tensions: Registering Stateless Malaysian Indians Dejan Vercic: Let's Clean Slovenia in a `One Day'! - Chris Skinner: The Vote for Table Mountain: A `New 7th' Wonder of Nature Site.
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