Public relations case studies from around the world
著者
書誌事項
Public relations case studies from around the world
Peter Lang Pub., c2014
- : paperback
大学図書館所蔵 全3件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. As edited by a public relations educator recognized as Educator of the Year and two former chairs of the Global Alliance for Public Relations and Communication Management, these chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. They include "best practices" of multinational corporations, non-governmental organizations and governmental agencies in Poland, Iran, South Africa, Japan, New Zealand, Costa Rica, Malaysia, the United Arab Emirates, Slovenia, and Finland. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.
目次
Contents: Don Stacks/Donald K. Wright/Shannon A. Bowen: IBM's Smarter Planet Initiative: Building a More Intelligent World - Bill Proud/Robina Xavier: Movember: Growing Moustaches for a Global Focus on Men's Health - Valentina Martino/Alessandro Lovari: Enel's 50 years of Energy, Millions of Moments - Chun-Ju Flora Hung-Baesecke: Starbucks' Global Month of Service - Finn Frandsen/Winni Johansen: Coop Denmark and Africa: Development Through Trade - Barbara Desanto: Costa Rica Develops an Ecotourism Paradise - Katerina Tsetsura: The "Free Silva" Justice Campaign: Convincing Iran Through Advocacy - Vilma Luoma-Aho, Laura Kolbe: Creating a National Brand for Finland: "Consider It Solved!" - Hongmei Shen: Dynam Goes Public: Financial Relations Success for Pachinko Gaming - Alan R. Freitag/Jacek Trebecki/Katarzyna Konieckiewicz: The Poznan "Fan Zone": Building Identity for a City and a Nation Through Sport - Andre Manning/Betteke Van Ruler: Measurement That Matters: Systematic Assessment at Philips - Gaelle Picherit-Duthler/Inka Stever: Through Social Eyez: Measuring Etisalat's Social Media in the Middle East - Melanie Palmer/Margalit Toledano: Kiwis and a National Economy in Crisis: The New Zealand Kiwifruit Industry Responds - Koichi Yamamura: Yamato Employees Lead Response to Earthquake Relief Efforts - Kiranjit Kaur: Addressing Ethnic Tensions: Registering Stateless Malaysian Indians Dejan Vercic: Let's Clean Slovenia in a `One Day'! - Chris Skinner: The Vote for Table Mountain: A `New 7th' Wonder of Nature Site.
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