書誌事項

Financing sport

Dennis R. Howard, John L. Crompton

(Sport management library)

FiT Pub., c2014

3rd ed

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

This new edition will further solidify its standing as the most authoritative text on sport finance. The authors have completely reorganised and revised this popular textbook. This edition provides detailed coverage of the current financial issues and challenges facing managers in professional, collegiate, and non-profit sport agencies. Expert practitioners also provide content in key areas such as ticket sales, licensing, and media sales.

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