The economics of the audiovisual industry : financing TV, film and web
Author(s)
Bibliographic Information
The economics of the audiovisual industry : financing TV, film and web
(Palgrave pivot)
Palgrave Macmillan, 2014
- : hardback
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
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  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
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  United States of America
Note
"Supported by Italian Ministry of Culture - Cinema Division and Centro Sperimentale di Cinematografia."
Includes bibliographical references and index
Description and Table of Contents
Description
This book is open access under a CC BY licence.
Recent reductions in public funding for audiovisual products have led to dramatic changes in the industry. The lack of interaction between the industry and capital markets has made sourcing funds for audiovisual products especially difficult.
This book explains why the distance between the audiovisual and financial markets exists, and considers the perspective of both audiovisual companies and financial intermediaries. Providing a thorough overview of the audiovisual industry in three major categories (television, cinema and web), it analyses the financing behind each. The author adapts the traditional assessment methods to include exploitation rights, distribution deals and risk determinants ; he also proposes a pricing model for the audiovisual products demonstrating that prices and values in a industry of prototype goods do not depend solely on cost and revenue. The book also includes a methodology for analysing the economics of the sector, the different sales agreements between broadcasters and the distribution deals between distributors and independent producers. Finally, a description of the main financial products for private finance is provided, as well as an explanation of how public funds can act as leverage to catalyze private resources through the use of guarantee funds.
In The Economics of the Audiovisual Industry the author suggests that rather than relying on subsidized public support, the audiovisual industry should foster private-public partnerships and market dynamics to promote an alternative funding model based on a profitable and long-lasting connection between the audiovisual and financial markets. The valuation model, both for products and firms, proposed in this book are at the basis of this new approach.
Table of Contents
This book is open access under a CC BY licence. 1. Introduction 2. Create Connection Between Audiovisual And Finance 2.1. Introduction 2.2. The Distance Between Audiovisual And Finance: The Concerns Of Audiovisual Firms 2.3. The Distance Between Audiovisual And Finance: The Concerns Of Financial Intermediaries 2.4. The Determinants For A Financial Development Of The Audiovisual Industry 3. Defining The Audiovisual Industry 3.1. Introduction 3.2. The Perimeter Of The Audiovisual Industry 3.3. The Audiovisual Products 4. Costs And Revenues Of Audiovisual Products 4.1. Introduction 4.2. Typologies Of Costs And Sources Of Revenues 4.3. Costs And Revenues Of TV Products 4.4. Costs And Revenues Of Cinema Products 4.5. Costs And Revenues Of Audiovisual Web Products 5. Price And Value Of Audiovisual Products 5.1. Introduction 5.2. A Theoretical Framework For Pricing 5.3. The Economics Of Pricing 5.4. Demand And Pricing 5.5. Competition And Pricing 5.6. Structure And Level Of Price 5.7. Pricing Models 6. The Value Of Audiovisual Firms 6.1. Introduction 6.2. Evaluating A Firm: Which Methodology For The Audiovisual Industry? 6.3. Evaluating A Library Of Audiovisual Products 7. The Financial Model Of The Audiovisual Industry 7.1. Introduction 7.2. Broadcasters Negotiating TV Copyrights In The Domestic Market 7.3. Broadcasters Negotiating TV Copyrights In The International Market 7.4. The Economic Reasons For Using Intermediaries In International Television Markets 7.5. The Financial Model Inside The Film Market 7.6. The Financial Model Of The Audiovisual Web Market 8. Financing The Audiovisual Industry 8.1. Introduction 8.2. Access To Finance For The Audiovisual Industry 8.3. Financial Risks In Financing The Audiovisual Industry 8.4. How To Finance The Audiovisual Industry: Products And Markets 9. The Road Ahead: A Financial Platform For The Audiovisual Industry References
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