Brands : interdisciplinary perspectives

Author(s)

• Schroeder, Jonathan E.

Bibliographic Information

Brands : interdisciplinary perspectives

edited by Jonathan E. Schroeder

（Routledge interpretive marketing research series, 19）

Routledge, 2015

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB19324960
• ISBN:
  • 9781138787964
• LCCN: 2014024844
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 375 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.1255
  • DC23 : 658.8/27
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Brand name products
  • LCSH : Product management
• Parent Bibliography ID:
  • BA39688044