Sponsorship for sport managers
著者
書誌事項
Sponsorship for sport managers
（Sport management library）
FiT Pub., c2014
大学図書館所蔵 全2件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Securing financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities. Widely acclaimed author John Crompton masterfully integrates the conceptual with the applied as Sponsorship for Sport Managers helps readers to: understand how companies use sponsorship in their marketing programs; be responsive to sponsors' needs; charge an equitable fee for providing sponsors with leveraging opportunities; be active partners with the sponsors to help them meet their objectives, and measure the extent to which the objectives were accomplished.
目次
- The Changing Role of Sport Sponsorship
- Building Brand Equity: Increasing Brand Awareness & Enhancing Brand Image
- Other Benefits Sought by Sponsors
- Naming Rights
- Corporate Decisions Associated with Sponsorship Partnerships
- Ambush Marketing
- Potential Negative Outcomes from Sponsorship for a Sport Property
- Potential Negative Outcomes from Sponsorship for a Company
- The Process of Soliciting Corporate Sponsorships
- Measuring the Impact of Sponsorships.
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