Consumer brand relationships : meaning, measuring, managing

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書誌事項

Consumer brand relationships : meaning, measuring, managing

edited by Marc Fetscherin and Tobias Heilmann ; [foreword, Ed Lebar & Max Blackston]

Palgrave Macmillan, 2015

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注記

Summary: Provides academics, researchers, and students, as well as marketing and branding managers, a set of insights into why, how, and what companies should do to build, measure, and manage brand relationships

Includes bibliographical references and indexes

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