Customer value generation in banking : the Zurich model of customer-centricity
著者
書誌事項
Customer value generation in banking : the Zurich model of customer-centricity
（Management for professionals）
Springer, c2016
- : hbk
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注記
Includes bibliographical references
内容説明・目次
内容説明
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
目次
New Rules: The Drivers of Future-Viable Banking.- From Classic Business Models to a Customer-Centred Banking Architecture.- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Goetz).- Guidelines for Future-Viable Business Models.
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