Designing research questionnaires : for business and management students
著者
書誌事項
Designing research questionnaires : for business and management students
（Mastering business research methods）
SAGE, 2015
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.
Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
目次
Introduction
Chapter 1: Understanding Research Questionnaires
Chapter 2: Basic Components of Research Questionnaires
Chapter 3: Conducting Research with Questionnaires
Chapter 4: Examples of Research Questionnaires
Conclusions
Glossary
Index
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