R for marketing research and analytics

Author(s)

• Chapman, Chris
• Feit, Elea McDonnell

Bibliographic Information

R for marketing research and analytics

Chris Chapman, Elea McDonnell Feit

（Use R! / series editors, Robert Gentleman, Kurt Hornik, Giovanni Parmigiani）

Springer, c2015

• : [pbk.]

Note

Includes bibliographical references (p. 435-446) and index

Details

• NCID: BB1952097X
• ISBN:
  • 9783319144351
• LCCN: 2014960277
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xviii, 454 p.
• Size: 24 cm
• Subject Headings:
  • FREE : R (Computer program language)
  • FREE : Marketing research -- Statistical methods
• Parent Bibliography ID:
  • BA75251458