Internet marketing and big data exploitation
著者
書誌事項
Internet marketing and big data exploitation
Palgrave Macmillan, 2015
- : hbk
- : [pbk]
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
目次
1. The Online World 2. Big Data and Analytics 3. Opportunities 4. Technology 5. Capabilities 6. i-Strategy 7. Marketing Mix 8. Websites 9. Social Media 10. Blog, Tweets and Apps 11. Online Retailing 12. Online Service Firms 13. Public Sector Online 14. Online Governance 15. Future Innovation Opportunities
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