Internet marketing and big data exploitation

Author(s)

• Chaston, Ian

Bibliographic Information

Internet marketing and big data exploitation

Ian Chaston

Palgrave Macmillan, 2015

• : hbk
• : [pbk]

Note

Includes bibliographical references and index

Details

• NCID: BB19535751
• ISBN:
  • 9781137488947
  • 9781349504145
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: x, 286 p.
• Size: 23 cm
• Classification:
  • DC23 : 658.87202856782
• Subject Headings:
  • LCSH : Internet marketing -- Computer network resources
  • LCSH : Big data
  • LCSH : Cloud computing