Kapferer on luxury : how luxury brands can grow yet remain rare

Author(s)

• Kapferer, Jean-Noël

Bibliographic Information

Kapferer on luxury : how luxury brands can grow yet remain rare

Jean-Noël Kapferer

Kogan Page, 2015

Note

Includes bibliographical references and index

Details

• NCID: BB19538884
• ISBN:
  • 9780749474362
• LCCN: 2014050213
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: ix, 228 p.
• Size: 24 cm
• Classification:
  • LCC : HD9999.L852
  • DC23 : 658.8/27
• Subject Headings:
  • LCSH : Luxuries -- Marketing
  • LCSH : Luxury goods industry
  • LCSH : Product management