Customer loyalty : how to earn it, how to keep it

著者

• Griffin, Jill

書誌事項

Customer loyalty : how to earn it, how to keep it

Jill Griffin

（The Jossey-Bass business & management series）

Jossey-Bass, 1997, c1995

• : pbk

注記

Includes bibliographical references (p. 229-235) and indexes

Originally published: Lexington Books , 1995

内容説明・目次

内容説明

Using practical examples and specific selling, marketing and service techniques, this work aims to show how to build loyal clients while keeping new customer costs low.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB19586140
• ISBN:
  • 0787908606
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: San Francisco, Calif.
• ページ数/冊数: xii, 242 p.
• 大きさ: 24 cm
• 分類:
  • NDC9 : 675.2
  • LCC : HF5415.5
  • DC20 : 658.8/12
• 件名:
  • LCSH : Consumer satisfaction
  • LCSH : Customer services
  • LCSH : Customer relations
• 親書誌ID:
  • BA28227152